Posts tagged ab test

Introduction to Bayesian A/B Testing

This notebook demonstrates how to implement a Bayesian analysis of an A/B test. We implement the models discussed in VWO’s Bayesian A/B Testing Whitepaper [Stucchio, 2015], and discuss the effect of different prior choices for these models. This notebook does not discuss other related topics like how to choose a prior, early stopping, and power analysis.

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